P-Square, Tee A, others attend The Voice Africa launch

On October 19, The Voice Africa launched many months after the Nigerian edition ended with Esther Benyeogo emerging as the winner.

The event had in attendance music duo, Paul and Peter Okoye aka P-Square, and popular comedian, Tee A, Ayo Animashaun, Tony Okoroji, Emeka Opara, and Charles Novia.

The launch also revealed telecoms brand Airtel as the headline sponsor.

According to the production outfit behind The Voice Africa, the talent hunt show would include 14 countries across Africa that include Nigeria, Madagascar, Kenya, and Zambia amongst others. The audition process is open for Africans in the selected countries of which the top 100 contestants would be selected. Furthermore, the contestants would be judged and evicted into 48 participants, who will now combat and sing to get the winning prize. The winner of The Voice Africa will get a recording contract and a $100,000 cash prize.

Paul Okoye likened The Voice to the European Champions League competition saying, “It’s safe to say the talent show is just not about music even though it’s the core but also encourages youth across Africa in showcasing their talent.”

In the same vein, the Vice President, Corporate Communications at Airtel, Emeka Opara described Nigeria as the capital of music.

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